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The Chocolate Olympics Have Arrived | Weighty Matters

In case you weren't aware, Cadbury is one of the London 2012 Summer Olympic Games' chief sponsors.About a month ago I was in Heathrow Airport and I came upon these chocolate medals and this vending machine. McDonald's of course is in on the action too as a main sponsor and they've apparently built the largest McDonald's Restaurant in the world to mark the occasion.

It is way too familiar:  a big event comes up and all the bad food choices come out with it – with all the powerful marketing to back them up.

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